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Posted 11 Feb 2025

Estate Agent Fees: How Much Do Estate Agents Charge?

We explore how much typical estate agent fees are. More importantly, we outline the level of service you should expect to receive in return for those fees.

Simon Jackson

Article written by Simon Jackson, the Managing Director of Fine Living and a property expert with more than 20 years of industry experience. Simon has worked for large corporates as well as boutique agencies – now he brings the best of both worlds to Fine Living. Having lived in London for over two decades too, his knowledge of the property market in the UK capital is second to none.

While it depends on who you choose, if you’re planning to sell or let out a property, it helps to know in advance roughly how much the estate agent fees will be.

In this guide, we reveal the typical estate agent fees. But more importantly, we explore what you should expect to receive in terms of service quality by paying those fees.

Most estate agents charge a small percentage of the final sale price, but some have a different model – for example, a fixed free upfront.

How much are estate agent fees for selling a property?

How much the estate agent selling fees are will vary depending on several criteria. One of the main influencing factors is whether you choose a ‘sole agency’ or ‘multiple agency’ agreement.

In a sole agency agreement, you instruct one estate agent to sell your property. In a multiple agency agreement, two or more try to sell your property and the fees tend to be higher.

You may think the best approach is to pay the lowest fee possible when selling your property, but that’s not necessarily the case. Think about this:

  • If a property is listed for £600,000, an estate agent achieves this asking price and the commission is 2.5%, you pay a commission of £15,000. That leaves £585,000 after deducting estate agent fees.
  • If a different estate agent achieves 98% of your ideal asking price (£588,000) and charges a lower rate of 1.5%, you pay less commission at £8,820. But that leaves £579,180 after deducting estate agent fees – a worse outcome by £5,820.

That’s why it’s better to choose an estate based on criteria such as their previous success rate and reviews from other customers, rather than fees alone. What matters most is that the fees you pay deliver the results you’re looking for.

Our commission varies between 2.4-3% including VAT of the agreed selling price depending on the contract type, as stated in our FAQs. There may be other estate agents available with slightly lower fees, but customers couldn’t be happier with our success rate – we average 5/5 stars on Google.

What’s included in the sales services?

Also bear in mind that lower estate agent fees will likely include fewer services. What’s included in estate agents’ fees can vary wildly.

Selling a property for the right price requires a lot of time and expertise. Choosing a comprehensive service means that you don’t have to take on any of the important, tricky tasks yourself.

When choosing an estate agent, find out what their sales services include and check to see if there are any gaps.

Here is a snapshot of everything included in our sales services:

  • Market analysis and valuation visit
  • My in-person valuation
  • Tailored route to market
  • Accompanied viewings
  • Option of digital viewings
  • Digitalised legal documentation process
  • Comprehensive online anti-money laundering (AML) checks
  • Buyer verification before offer acceptance
  • Experienced sales progression
  • Round-the-clock contact
  • One point of contact throughout

Our entire approach is comprehensive. For example, our pricing strategy is based on thorough research, taking into account our extensive experience, current market trends and the ever-changing financial climate.

How much do estate agents charge for landlord services?

What about if you’re letting out your property? How much do estate agents charge to oversee the process and manage the property during the tenancy?

There are many different moving parts to marketing and finding the right tenant for a property, then managing it long-term.

And property management during the tenancy looks different day-to-day too. There’s the submission of the property licence at the outset, visits during a void period, ad hoc refurbishment works and so on.

If you’re choosing an estate agent for lettings and property management services, review their fees carefully. We’re transparent about ours – here are our landlord fees and for tenants, we also have details on our website around the holding deposit per tenancy.

What’s included in lettings and property management services?

Paying an estate agent to let out and manage your property means you should be free to relax and let them do the hard work for you.

We believe it should be a seamless, stress-free process. That’s why our comprehensive lettings and property management services include:

  • Marketing
  • Obtaining tenant references
  • ID and right to rent checks
  • Pre-tenancy safety checks
  • Tenancy agreements
  • Property pre-cleans
  • Detailed inventories
  • Legal compliance advice
  • Deposit registration
  • Rent collection
  • Arranging payment of outgoings
  • Quotes, repairs and maintenance
  • Access to trusted providers
  • 24 hour emergency contractor
  • Property inspections
  • Management of the check-out process
  • Deposit claim negotiations, compilations and submissions

Do all landlords use estate agents for lettings and property management? No – and if you would like to try taking matters into your own hands, the Fine Living blog is full of resources that can help you.

For example, find out how to rent out your house or flat and read my landlord checklist with a detailed list of responsibilities.

Final thoughts: Estate agent fees (UK)

There’s plenty of criteria to consider when choosing an estate agent, not just their fees.

Find out how they’ll market your property. Ask about their valuation process. Are they knowledgeable about your area? How experienced are they?

For more advice, here’s our guide on how to choose an estate agent.

An experienced agent should also have relevant certifications, showing that any money spent with them is safe.

Fine Living follows the Propertymark professional standards – a commitment to transparency, compliance and high standards. Here is our Client Money Protection (CMP) scheme certificate and we also adhere to the Property Redress Scheme (PRS) and Tenancy Deposit Scheme (TDS).

The fees you pay need to deliver the right results. Client testimonials are a good indicator of a proven track record and you read our latest reviews by scrolling down to the bottom of this blog.

We don’t outsource, we don’t delegate – the person you meet at the start is the person who will also help achieve your property goals! For more information about Fine Living, please don’t hesitate to get in touch.

Want to discuss the advice on this blog - or anything else?

GOOGLE REVIEWS

Simon is fully hands on and on top of everything. Has made my life so easy while being an overseas landlord.

Roxanne Cohen

5 stars at least! Moving abroad with a property in London and a busy life I wanted someone to deal with my property. Simon has been amazing as he is personally taking care of everything. He is quick, he explains what I do not know and he is very professional. He takes on the responsibility and take actions. 100% recommended

Erika Felici

Really smooth move in process, Probably the best I’ve experienced so far living in the city! It’s been really nice having Simon/fine living as our estate agent - you can really tell they look after the tenants which can be quite unheard of nowadays.

Fleur

Simon at Fine Living was absolutely brilliant! Was with us every step of the way when buying out first property. Very approachable, professional and efficient. Quick responses and wants the best for his clients.

Ines Delpy

Simon is professional, pragmatic and efficient. He gives us great confidence that our properties are being managed well.

Richard

Simon was extremely professional and a pleasure to work with in securing a flat in London. Would certainly recommend to all

Tommy Griffin

Simon has been great throughout all the process. He is extremely professional and reliable, I would definitely recommend him.

Luca Baldini

We noticed a significant difference when our landlord change from our previous management company to Fine Living. We received information and response to our inquiries very quickly and when needed, we were able to communicate more effectively with the landlord. We felt that Simon cared not only about the landlord but also us, the tenants.

Alejandra Cordero

Renting our first London apartment through Simon was an incredible experience! Handling everything from abroad was made effortless by Simon's exceptional assistance. He accommodated our requests promptly, addressing all queries without delay. Our experience was flawless, and we're immensely grateful to Simon. We highly recommend his services to anyone seeking to rent in London, especially from overseas.

Zvika Weksler

Simon has been a great guide and support throughout our tenancy. He was always available, helpful and he managed the communication with our landlord perfectly.

Paul Biard

Simon has been an excellent professional. He was very helpful and trustworthy since the first time I visited the flat. He went out of his way to make sure my needs and the landlord's were met and the lease signed as quickly as possible. In the uncertain environment of the London property market, having Simon's help was invaluable.

Nicola Speranza

Simon at Fine Living was a pleasure to work with during the process of selling our apartment. The nature of selling an apartment or house can be very stressful, but Simon stayed calm and problem solved at every turn. He went above and beyond to hold our hands through this process and I can’t thank him enough. Cheers Simon.

Lyndon Ogbourne

Simon is knowledgeable but most importantly he really cares! He helped me understand how to fix certain problems landlord related and he guided me through the best solution for me. Despite all my questions and little understanding of the topic, he was really patient and kind. I would 100% recommend his services, especially if you are looking for someone who is quick at responding, present and actually loves his job

Martina Ratti

Fine living are excellent agents. Been working alongside them for several years now. They really look after both their tenants and their landlords. Would highly recommend then.

Andrew Black

I've known Simon for quite a while now and his expertise and effort to attend to clients/tenants queries and problems are second to none. Simon is efficient, which comes from his years of experience and therefore things get sorted quickly. In a time where things are so fast paced, it's nice to know there is someone competent in charge dealing with the situation.

Pete-Sam

Simon is truly a special estate agent. He's knowledgable and cares about the relationship with customers going the extra miles to inform properly and not to rush in his viewing. He makes you feel extremely taken care of and guided alongside the process.

Davide Cavagnino

Excellent service from Fine Living the second time around. Always kept updated & the process was thorough & seamless. Would highly recommend!

Jennifer Nursiah

Simon helped us rent, and eventually sell recently, our flat in UK. Through this long time we have been working together, he very often went above and beyond to ensure the best interest of all parties and minimize hassle. His professionalism, hard work and love for what he is doing and his unique network of people is what sets him apart. Thank you Simon for making the impossible, possible!

Nikolaos Kontopoulos

2024 / 12 / 24

I recently had the pleasure of working with Simon, and I must say, he exceeded all expectations. Simon's professionalism was evident from the get-go, and his friendly demeanor made the leasing process an absolute breeze. What truly impressed me was his lightning-fast response time to all of my inquiries. No question was too small, and he always made me feel like a top priority. If you're in need of leasing assistance, look no further than Simon. He's the epitome of excellent customer service and professionalism.

Laura Giersdorf

This is truly a unicorn of an organization! Simon is approachable, thoughtful, and extremely knowledgeable about his property. He made the entire process completely painless from the viewing through to signing the lease. He’s incredibly communicative and ensured that our rental was finished to the highest standard of cleanliness and repairs. We are now the proud tenants of the most wonderful home and are so grateful that we found Simon. 10/10 service, no notes!

Michaela Watterson

Simon was a great agent. Understood what we were looking for, excellent communication and a very nice guy to work. Would highly recommend.

Luke Russo

I would highly recommend Simon and Fine Living to anyone looking for a professional, attentive and transparent real estate agent to work with. Simon went above and beyond what I expected in order to successfully complete the sale and always did so with a helpful and respectful manner.

Alan Casey

Simon has been a big help, getting my partner and I our first apartment in London. He is amazing at keeping my partner and I informed. He is an amazing real estate agent.

Holly Rebecca Henderson

I've known Simon a few years now and would without hesitation recommend him to any landlord.

Philip Demetriou

Simon is great to work with, super friendly and responsive. I would highly recommend house hunting with him!

Kelly Lenihan

Simon manages a rental flat for us and we very much enjoy working with him. His service is exceptional. He takes care of everything for us and we feel totally reassured that our property is in great hands. Any little issues our tenants might have, such as small repairs etc are dealt with right away in an efficient and professional manner. We recently had a change of tenants and Simon did a fantastic job of marketing the property and finding us excellent new tenants. He is proactive, communication is excellent and he is a lovely guy to work with too! Highly recommend.

Sarah Faulds

I engaged Simon and Fine Living for the legal work on letting my home, his knowledge of the lettings market and the legal aspects made me feel very comfortable using him. We’ve got a great tenant and Simon is available should I need him for any assistance.

Kirk Smith

I was really impressed by the service I received here, in particular from Jack. He was 'on it' from the start and took his time in understanding what kind of property we were after and our other requirements. He was knowledgeable, professional and gave us an all-round easy experience and personal service. To be honest, I'm still pinching myself that he managed to find us such a great place to rent. Would highly recommend.

India Semper-Hughes

Very professional and offers excellent service. You will be well looked after. Impressed with the technology and quality of virtual viewings. Thank you Simon!

Arta Alfere

Easy, quick and smooth experience overall.

Ana Maa

Can’t thank Simon enough for helping us secure our first flat here in London. He was super helpful during the whole process and was always available for any questions. We are really happy!

Abby Wilson

Simon very kindly helped us with a valuation at short notice and was a pleasure to deal with.

Keith Wheatley

I had a very smooth collaboration with Simon who was reactive, a good adviser and kind. Thank you for the great service!

Margot chollet

Positive experience working with Simon & team, from the start with the viewing, they were very responsive and timely in getting all the my questions answered and documents sent during the letting process. Would 100% recommend their services!

Joseph Chung

Simon was very accomodating and helpful throughout the rental application process

Brett Felsenthal

Simon was fantastic as both a lettings and sales agent. Very communicative and flexible in his approach.

Chloe Nankivell

It's been a great experience renting a flat through Simon, he is always very kind and helpful

Tijana Markovic

As a trio of first-time renters, we could not recommend Simon enough. He was quick to put our numerous anxieties surrounding the moving process at ease through his clear and speedy communication. Simon kept us in the loop throughout, and offered guidance and advice whenever we were stuck. We are happy and grateful to have Simon as our agent!

LJ Hitchen

Simon is the most reliable trustworthy letting agent you can find! Paying attention to all details and doing fantastic job!I know him for 5 years, did few flats with him and all went smoothly. Try yourself and see.

Yael Epstein

We've been working with Simon for a number of years now and he has always been efficient and pragmatic on each letting, doing his best for both the landlord and tenant. He has also overseen works for us and is thorough in his inspections. Overall, he has been an absolute pleasure to work with.

E M

The service received from Simon was excellent. From ensuring all maintenance jobs were attended to, all legal requirements were adhered to and actually finding the tenant. A very seamless process. Would highly recommend.

Jennifer Nursiah

Simon provided incredibly helpful and honest advice as I began my search for a rental property in London. I was nervous since it was my first time looking in the area, but our conversation really put me at ease. He also gave excellent guidance on the documentation my international partner would need for referencing. Overall, a great experience, I would highly recommend.

Chloe Murr

Excellent service, would highly recommend.

Kirk Pereira

I recently purchased a flat through Fine Living and I couldn't be happier with the service I received. From the very beginning, the communication was outstanding. They kept me informed every step of the way, promptly answered all my questions, and were always available to address any concerns I had. The entire process was smooth and stress-free. Simon and Steve were professional, efficient, and made buying a flat a positive experience. I highly recommend them to anyone looking to buy or sell a property.

K L

Simon is polite, positive, professional and pragmatic in how he approaches tenants and landlords. He is a refreshing change from the mainstream agents we have used in the past. Gradually we're moving our lets and management to him. I can leave Simon to do what is required with faith and confidence.

Nicholas Paul

The whole process was a breeze, and everything happened in a blur. I moved from a foreign country and Fine Living was able to get everything done within a week, from answering my first message to handing over the keys. I absolutely recommend!

Merwane Drai

An absolute pleasure to interact with Simon. A true professional with a mastery of the London property market. Very knowledgeable on all his properties, with high quality virtual viewings tailored to the current climate. Highly recommended.

Alfie Ashton

I had a great experience working with Simon when searching for my new flat! What I appreciated most was his responsiveness; no matter how many questions I had (and trust me, there were a lot!), he was always quick to reply and made me feel supported throughout the process. In the end, I found the perfect place, and I couldn't be happier! If you're looking for a housing agent who is not only professional but also genuinely cares about their clients, I highly recommend working with Simon! :)

Najedah Tamer

Simon is absolutely fantastic to work with. He is authentic, honest and trustworthy. As first time renters in London, Simon explained everything to us and remained accessible throughout the entire process. Definitely the best agent experience we have had.

Jackson Smith

Simon’s service was top notch. Professional, quick to respond and a great mediator between me and the landlord. Definitely a good experience overall. 🙌

Isauro López

Throughout our tenancy, Simon demonstrated exceptional professionalism, helpfulness, and courtesy. His communication was consistently clear, and he was always approachable, ensuring that our needs were promptly addressed. We highly recommend Simon to others seeking a new tenancy.

S K

Simon is one of the best estate agents I have ever worked with. He really cares about looking after his clients and properties and makes the whole process easy and stress free. Would highly recommend

Manal Shaker

I recently let my property through Park Heath and would definitely recommend them. I received excellent service from start to finish and was impressed with how they navigated a difficult time for the property market.

Nick Murphy

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